In my most recent newsletter, I discuss how the human conflict of logic versus emotion plays out in our purchasing decisions and how marketing professionals should understand this conflict to be effective. #marketingstrategy #consumerbehavior #contentmarketing #freelancewriter #contentwriter #marketingcommunications #communicationstrategy #consumerinsights https://www.linkedin.com/pulse/notice-what-say-do-pamela-georgiana-mba
A brand story is a cohesive narrative that incorporates the facts, characteristics, thoughts, and emotions created by your brand. Unlike copywriting, which is about showing and telling about your brand, a story inspires an emotional reaction because when done right, it places your customer in the center of the action. Stories are persuasive because we’re…
Planning for 2023 is well underway for most businesses, but I am just getting started. But, since I’ve decided to limit the “shoulda, coulda, woulda” mentality in my life, I’ve given myself some grace on the timing. My lateness is fine. I’ll catch up eventually. Anyway, I’ve started working on my 2023 content calendar for…
I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? Read my latest LinkedIn newsletter to find out. #socialproof #contentmarketing #influencermarketing #contenwriter #freelancewriter #freelancer #brandmarketing #brandstrategy
I thought I would share some samples of content marketing, both stuff I’ve written and some of my favorite examples I’ve found through research. Let’s start with content created for customers in the Awareness stage of the buyer journey. As a reminder, the customer is grappling with a problem and is starting to research a…
To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel). Check out my recommendation below. Ask Your Customers What They WantContent marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be…
I’ve written a couple of blogs recently about brand voice and tone which got me thinking about some of my favorite Columbus brands that have a distinctive voice. So, I thought I’d share some examples here as an illustration of what a brand voice is and how important it can be to an overall brand.…
I’ve written about the importance of brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the reader to want to help…
I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and started showing signs of ambition and independence, she…
