The main difference between product-based content and other marketing content is the focus. The story is specifically about the product instead of the brand or industry. The customer is still the hero of the story but the solution to their conflict is a very specific product or service. Don’t Forget Who the Hero Is It’s…
For this week’s musings on thought leadership, I present to you, dear reader, a case study. This case study highlights ghostwritten work I’ve written (and am still doing) for a long-term client over the last two years. The Client The client provides recruitment and resources for career growth to women in the tech industry. They…
Recently, I’ve been researching influencer marketing for an article I am writing. It has become a massive business. What started as a way to leverage customer reviews and build social proof online has become a lucrative paid marketing tool. The total amount of money spent on influencer marketing this year is estimated at $16.4 billion…
In my most recent newsletter, I discuss how the human conflict of logic versus emotion plays out in our purchasing decisions and how marketing professionals should understand this conflict to be effective. #marketingstrategy #consumerbehavior #contentmarketing #freelancewriter #contentwriter #marketingcommunications #communicationstrategy #consumerinsights https://www.linkedin.com/pulse/notice-what-say-do-pamela-georgiana-mba
A brand story is a cohesive narrative that incorporates the facts, characteristics, thoughts, and emotions created by your brand. Unlike copywriting, which is about showing and telling about your brand, a story inspires an emotional reaction because when done right, it places your customer in the center of the action. Stories are persuasive because we’re…
Planning for 2023 is well underway for most businesses, but I am just getting started. But, since I’ve decided to limit the “shoulda, coulda, woulda” mentality in my life, I’ve given myself some grace on the timing. My lateness is fine. I’ll catch up eventually. Anyway, I’ve started working on my 2023 content calendar for…
I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? Read my latest LinkedIn newsletter to find out. #socialproof #contentmarketing #influencermarketing #contenwriter #freelancewriter #freelancer #brandmarketing #brandstrategy
I thought I would share some samples of content marketing, both stuff I’ve written and some of my favorite examples I’ve found through research. Let’s start with content created for customers in the Awareness stage of the buyer journey. As a reminder, the customer is grappling with a problem and is starting to research a…
To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel). Check out my recommendation below. Ask Your Customers What They WantContent marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be…
