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Content Ideas for Product-based Marketing

Content Marketing, Content Strategy, Marketing Strategy, Product Marketing

My focus this month is on product-based content. This is kind of content focuses on promoting a product or service. The goal of product-based content marketing is to provide the necessary information to potential customers so they can make an informed decision when purchasing the product or service. Additionally, companies use product-based content to increase…

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Product-based Content: Features vs. Benefits

Content Marketing, Content Strategy, Marketing Strategy, Product Marketing, Storytelling, ,

The main difference between product-based content and other marketing content is the focus. The story is specifically about the product instead of the brand or industry. The customer is still the hero of the story but the solution to their conflict is a very specific product or service. Don’t Forget Who the Hero Is It’s…

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