This month, I’ve been discussing how nonprofits and faith-based organizations need a cohesive and credible brand to be competitive and impactful in this fast-paced world. Why? Because, building an identity as a mission-driven organization committed to addressing a specific need can strongly connect your organization with your target audience, fostering engagement from both those seeking…
As you may have read here on this blog or on my Content Marketing Musings newsletter, I’ve chosen the words Open, Position, and Balance as my focus words for 2024. To me, these words represent the things I need to do this year to optimize my time, deepen my business client list, and strengthen my…
I always tell my clients to think of their website as more than just a digital communication channel; it’s the heart of an organization’s online identity. A website is, quite literally, your digital front door. It is most likely the first place people will go when they want to learn more about a nonprofit. If…
Why is Branding Important for Nonprofits? Studies show that people perceive brands the same way they perceive other people. These perceptions shade their feelings, both good and bad, towards a product or an organization. This includes nonprofits. Nonprofits should promote a positive brand identity in order to build trust and confidence in the mission. A…
One of the things I love about creating content marketing campaigns for a nonprofit is the abundance of stories you have at your fingertips. In the world of nonprofits, making a difference and driving positive change often starts with a compelling story of how that change has made the world better. Stories have the remarkable…
Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba
“Decisions are made by those who show up.” — Aaron Sorkin I loved the television show “West Wing.” I thought it was so brilliantly written. The dialogue was witty, smart, and thought-provoking. The stories were memorable. Up until then, I had never really paid much attention to politics or even voted regularly. And I’m ashamed…
Payaway the Layaway Blog We all know how we spend our Thanksgiving Weekend. It is turkey and family on Thursday, holiday deals at the mall on Friday, and online on Monday. But don’t forget Giving Tuesday, which is the day set aside to give to your favorite nonprofit organizations. It’s become an American tradition, but…
These are unprecedented times. I know we are all tired of this expression but it’s completely true. The world has turned upside down. Everything has changed from the way we work to the way we interact with others. Our lives have gone online, even more than before. Since we can’t gather in groups, we’ve turned…
As we hunker down in our homes to ride out this deadly pandemic, a lot of well-deserved thanks and love is being spread out around the world to healthcare workers as they risk their lives every day to treat and save the victims of COVID-19. They are true heroes. But they are not the only…
