How long have we been working from home? Three months? Four? It seems like both two days and ten years. I have to be honest. This new normal is great. As the most introverted of introverts, I love staying home. I would much rather spend a quiet day reading, walking my dog, researching some obscure…
These are unprecedented times. I know we are all tired of this expression but it’s completely true. The world has turned upside down. Everything has changed from the way we work to the way we interact with others. Our lives have gone online, even more than before. Since we can’t gather in groups, we’ve turned…
There have been plenty of research done on what kind of communications and messaging appeals to donors and drives them to give. Most have concluded that quantifiable and personal impact statements where donors can see how their money helps others are the most effective strategy. The more concrete and personal the impact story is, the…
The holiday season is full of family, friends, and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes the holidays even sweeter to know that we’ve made lives…
I just finished reading The Power of Moments by Chip and Dan Heath. I found it very interesting and insightful. As a marketing professional, I understand how important a moment can be in driving awareness, perception and conversion in the relationship between a customer and a brand. I had not thought much about how profound that moment…
Of course they can! I think that doing good is always cool. But do most Americans think nonprofits are cool? Probably not. We are the bleeding hearts, the scavengers for cash, the reminders that the world is not perfect. I think most everyone know that nonprofits are necessary and useful in this world, but not…
A promise made must be a promise kept — Aristotle We make promises every day. We promise our kids they can have an extra 30 minutes of screen time if they get their homework done. We promise our boss we’ll have a report ready by Friday. We even promise ourselves a reward if we go…
It’s intern season! As those bright, shiny faces show up at your door ready to learn about your organization and hone their skills within, be prepared to address the push and pull of engaging interns in your organization. Interns can be an enormous help when budgets are tight and resources are scarce. They can also…
