There’s been a lot of talk lately about the lack of civility and decency in today’s culture, especially on social media. It seems that the ability to make a real-time knee jerk reaction to a comment from a stranger on Twitter or Facebook brings out the worst in some people. I read recently that the…
As the Vice President of Engagement for a regional social service agency, I am responsible for creating meaningful opportunities for critical constituency groups like donors and volunteers to connect with our mission. The best way to do this is by sharing real-life stories of our clients and how our services assist them in bettering their…
March 5, 2019 Would you date a brand? It seems like a silly question but think about it. We all have deep and meaningful long term relationships with our favorite brands. I personally will not get out of bed unless there is the possibility of Starbucks in the very near future. My evenings are made more…
Feb 19, 2019; Posted on Nonprofit MarCommunity Repurposing or upcycling content is an easy way to optimize your resources, stretch your marketing budget dollars and reinforce your brand message. It just takes a little planning and coordination. Please read my guest blog and let me know what you think.
Branding may seem too “corporate” for a nonprofit but I’ve written in other posts that I don’t think that is true. Every organization has a brand. Every person has a brand. It is how your organization is perceived by the community, your donors, volunteers, clients, funders, partners, everyone. It’s your reputation. A brand is something…