Planning for 2023 is well underway for most businesses, but I am just getting started. But, since I’ve decided to limit the “shoulda, coulda, woulda” mentality in my life, I’ve given myself some grace on the timing. My lateness is fine. I’ll catch up eventually. Anyway, I’ve started working on my 2023 content calendar for…
I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? Read my latest LinkedIn newsletter to find out. #socialproof #contentmarketing #influencermarketing #contenwriter #freelancewriter #freelancer #brandmarketing #brandstrategy
If your brand is committed to content marketing, you need a content calendar. This valuable tool will help focus your marketing efforts. Without a calendar, you risk wasting your budget on ad campaigns that don’t address your goals or turning off potential leads with emails that don’t address their needs or concerns. A content calendar…
This is a blog I wrote two years ago about building brand awareness from the nonprofit perspective. I thought I’d repurpose it from a business perspective. Branding is important no matter the circumstances. The Internet is a noisy place. There are approximately 4.33 billion active Internet users around the world. These users visit the approximately…
I am a huge scaredy-cat so Halloween is not my favorite holiday. I can’t watch horror movies without having nightmares. In high school, I ran out of the movie Ghoulies and waited for my friends in the lobby for it to end. Forget about haunted houses! I’d be a wreak. But in the spirit of…
I thought I would share some samples of content marketing, both stuff I’ve written and some of my favorite examples I’ve found through research. Let’s start with content created for customers in the Awareness stage of the buyer journey. As a reminder, the customer is grappling with a problem and is starting to research a…
To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel). Check out my recommendation below. Ask Your Customers What They WantContent marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be…
TL/DR: Why do I ask for a project brief from my clients? Because I hate to disappoint them. Point blank, period. That’s the truth, no BS, no drama. I need a fully completed and well-thought-out brief to meet a client’s expectations. So many details go into a well-written piece of content and I can’t deliver…
If you are deploying a content marketing strategy for lead generation and nurturing, congratulations! You’ve come over to the bright side where owned content is recognized for the power and influence is has over the marketing funnel. But when it comes to creating your marketing content, are you working smarter, not harder? It is incredibly…