In this week’s LinkedIn article, I wrote about how nonprofits can rise above today’s uncertainty by anchoring communications in hopeful stories of mission-driven impact. My theory is that nonprofits have a unique opportunity to highlight the positive impact of their daily work (and thereby inspire new support) rather than the steady drumbeat of bad news…
One of the biggest challenges nonprofit leaders face is staying consistent in their brand messaging strategy, especially when content is being created by multiple people across departments, campaigns, and platforms. That’s why I created a resource that I wish I had earlier in my career: this guide to messaging pillars and content templates. This free…
In 2024, something remarkable happened. More than half of nonprofits in the M&R Benchmarks study took intentional steps to understand their audiences. According to the 2025 report (linked) 52% of participating organizations conducted some form of donor research, from surveys to interviews, to learn what really motivates their supporters. It’s hard to believe it took…
It’s been a tumultuous 2025 and we’re less than four months in! Nonprofits are feeling the pain and uncertainty around funding sources, policy changes, and economic pressures. Now more than ever (we’ll be able to stop saying that someday right?), nonprofit organizations need passionate supporters. Not just for financial support, but also for awareness and…
Happy Valentine’s Day and Random of Acts of Kindness Week! I hope you have a wonderful day full of love and kindness. I don’t know about you but I need it. Today I want to talk about love. Valentine’s Day is a great time to reflect on the relationships that make your nonprofit’s work possible—your…
Giving Tuesday is coming up. Many nonprofit marketers and fundraisers are scrambling to get their digital and print appeals ready for the second biggest fundraising day of the year (Dec. 31 is the first). But I suggest that we think about Giving Tuesday as more than just a fundraising opportunity—it’s a platform to showcase your…
Let’s talk about brand values! And the guest post hits keep coming! This one was for MarketingExecutive.io. I weighed in on the question, How Do You Reflect Brand Values in All Aspects of Your Business? Please read and share! https://marketingexecutive.io/qa/how-to-reflect-brand-values-in-all-aspects-of-business-14-strategies Want to read more insights? Here’s my blog page. A brand is more than your…
‘Tis the season for guest blogs! I’m excited to be included in this blog post by Mandel Marketing. My POV on branding for start-ups? Your brand is your starting point! Read on for more actionable insights! Let’s talk about your brand! Schedule a discovery call today.
Guest blog alert! I’m honored to share my thoughts on aligning brand awareness with overall business objectives for BrandAwareness.io. Please read and share! https://brandawareness.io/qa/how-do-you-align-brand-awareness-with-overall-business-objectives I’d love to talk to you about your branding needs. Please schedule a discovery call today. Let’s get to work!
I’m honored to share my insights on customer feedback to shape marketing strategies in today’s CMO Times, although I would not have used that subtitle! Anyway, please read and share! https://cmotimes.com/qa/how-can-unexpected-insights-from-customer-feedback-shape-marketing-initiatives Read more about my services here. I’d love to help you leverage your customer insights for more impactful marketing and branding. Contact me today.