Happy Friday, dear reader! Let’s talk today about the marketing channels available when planning a marketing campaign. There are hundreds of choices, and not all are created equal. Plus, to be successful, it’s essential to plan a comprehensive, integrated marketing strategy. An integrated marketing strategy is a cohesive and coordinated approach to utilizing multiple marketing…
Have you ever heard of a writer’s dump doc? Not a document dump, when a bunch of people in trouble release a ton of information in order to distract and confuse. A dump doc is my antidote to the scary blank Google sheet that I confront every time I sit down to start writing a…
If you read my LinkedIn newsletter, you know that I will be musing about Thought Leadership this month both there and here on this blog. This is one of my most favorite content marketing topics because I think it’s such a powerful way to enhance a brand and it’s a lot of fun to write.…
In my most recent newsletter, I discuss how the human conflict of logic versus emotion plays out in our purchasing decisions and how marketing professionals should understand this conflict to be effective. #marketingstrategy #consumerbehavior #contentmarketing #freelancewriter #contentwriter #marketingcommunications #communicationstrategy #consumerinsights https://www.linkedin.com/pulse/notice-what-say-do-pamela-georgiana-mba For more insights on marketing and brand, read my blog.
Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba
I’ve written about the importance of a n authentic and consistent brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the…
TL/DR: Why do I ask for a project brief from my clients? Because I hate to disappoint them. Point blank, period. That’s the truth, no BS, no drama. I need a fully completed and well-thought-out brief to meet a client’s expectations. So many details go into a well-written piece of content and I can’t deliver…
A promise made must be a promise kept — Aristotle We make promises every day. We promise our landlord we’ll pay rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward…
My first video blog — yikes! Here’s my theory on brand storytelling. Consumers want to relate to brands. I feel brands need to use storytelling to engage customers. A list of features and benefits are not enough. Read more about my thoughts on brand storytelling and other marketing topics on my blog. To work with…
One of the things I miss the most about my job at LSS was the advocacy work we were doing. I had taken on the initiative a couple of years ago because I thought we should have a seat at the table when our government leaders discuss and decide on policy that affects our clients.…