Communications Archives - Page 2 of 3

Notice What They Do AND Say

Dec 6, 2022pgeorgianaCommunications, Content Strategy, Marketing Strategy, Storytelling

In my most recent newsletter, I discuss how the human conflict of logic versus emotion plays out in our purchasing decisions and how marketing professionals should understand this conflict to be effective. #marketingstrategy #consumerbehavior #contentmarketing #freelancewriter #contentwriter #marketingcommunications #communicationstrategy #consumerinsights https://www.linkedin.com/pulse/notice-what-say-do-pamela-georgiana-mba For more insights on marketing and brand, read my blog.

My Take on Giving Tuesday

Nov 29, 2022pgeorgianaCommunications, Marketing Strategy, Nonprofit

Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba

Speaking From the Center of a Brand

Aug 18, 2022pgeorgianaBranding, Communications, Freelancing, Storytellingvoice

I’ve written about the importance of a n authentic and consistent brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the…

Briefly…Why Do I Need a Project Brief?

Jul 22, 2022pgeorgianaBranding, Communications, Content Strategy, Freelancing, Marketing Strategy

TL/DR: Why do I ask for a project brief from my clients? Because I hate to disappoint them. Point blank, period. That’s the truth, no BS, no drama. I need a fully completed and well-thought-out brief to meet a client’s expectations. So many details go into a well-written piece of content and I can’t deliver…

I Promise…A Value Proposition

Jul 2, 2022pgeorgianaBranding, Communications, Content Strategy, Marketing StrategyBrand Messaging, Brand Strategy, Branding, mission, Purpose, value proposition

A promise made must be a promise kept — Aristotle We make promises every day. We promise our landlord we’ll pay rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward…

My Theory on Brand Storytelling

Jun 2, 2022pgeorgianaBranding, Communications, Content Strategy, StorytellingBrand Messaging, Brand Strategy, Communication

My first video blog — yikes! Here’s my theory on brand storytelling. Consumers want to relate to brands. I feel brands need to use storytelling to engage customers. A list of features and benefits are not enough. Read more about my thoughts on brand storytelling and other marketing topics on my blog. To work with…

Changing the World Instead of Watching it Go By: Missing Public Policy Advocacy

May 20, 2022pgeorgianaAdvocacy, Communications, Content Strategy, Freelancing, Personal Growth

One of the things I miss the most about my job at LSS was the advocacy work we were doing. I had taken on the initiative a couple of years ago because I thought we should have a seat at the table when our government leaders discuss and decide on policy that affects our clients.…

What Do Donors Want?

Feb 9, 2020pgeorgianaCommunications, Content Strategy, Marketing Strategy, Nonprofit

There have been plenty of research done on what kind of communications and messaging appeals to donors and drives them to give. Most have concluded that quantifiable and personal impact statements where donors can see how their money helps others are the most effective strategy. The more concrete and personal the impact story is, the…

From Holiday High to Extraordinary Connections

Dec 29, 2019pgeorgianaCommunications, Content Strategy, Marketing Strategy, Nonprofit

The holiday season is full of family, friends, and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes the holidays even sweeter to know that we’ve made lives…

I’m Not Criticizing But…

Nov 30, 2019pgeorgianaCommunications, Leadership, Nonprofit

How many times have we heard that in a meeting from our leaders? Or read it in an unsolicited email? And how many times have we finished the sentence to ourselves as, “…Imma gonna go ahead and do it anyway.” That’s the implication that sentence fragment makes. It doesn’t matter how the sentence is actually…