Did you know you could be whelmed? Not overwhelmed or underwhelmed, just whelmed? I had no idea. But Merriam-Webster tells us that contemporary writers use the word to indicate that middle stage between under and over. I guess it’s more of a convention than an actual rule. Why am I bringing this up? I was…
I just finished reading The Power of Moments by Chip and Dan Heath. I found it very interesting and insightful. As a marketing professional, I understand how important a moment can be in driving awareness, perception and conversion in the relationship between a customer and a brand. I had not thought much about how profound that moment…
Of course they can! I think that doing good is always cool. But do most Americans think nonprofits are cool? Probably not. We are the bleeding hearts, the scavengers for cash, the reminders that the world is not perfect. I think most everyone know that nonprofits are necessary and useful in this world, but not…
A promise made must be a promise kept — Aristotle We make promises every day. We promise our kids they can have an extra 30 minutes of screen time if they get their homework done. We promise our boss we’ll have a report ready by Friday. We even promise ourselves a reward if we go…
All marketing professionals tell stories in order to sell their products or services. It drives a deeper commitment to a brand by uniting consumers through shared experiences. Nonprofit marketers are no different. In fact, I feel it is even more crucial for nonprofits to be effective storytellers in order to stay viable. Our stories of…
As the Vice President of Engagement for a regional social service agency, I am responsible for creating meaningful opportunities for critical constituency groups like donors and volunteers to connect with our mission. The best way to do this is by sharing real-life stories of our clients and how our services assist them in bettering their…
March 5, 2019 Would you date a brand? It seems like a silly question but think about it. We all have deep and meaningful long term relationships with our favorite brands. I personally will not get out of bed unless there is the possibility of Starbucks in the very near future. My evenings are made more…
Branding may seem too “corporate” for a nonprofit but I’ve written in other posts that I don’t think that is true. Every organization has a brand. Every person has a brand. It is how your organization is perceived by the community, your donors, volunteers, clients, funders, partners, everyone. It’s your reputation. A brand is something…
