Guest blog alert! I’m honored to share my thoughts on aligning brand awareness with overall business objectives for BrandAwareness.io. Please read and share! https://brandawareness.io/qa/how-do-you-align-brand-awareness-with-overall-business-objectives I’d love to talk to you about your branding needs. Please schedule a discovery call today. Let’s get to work!
I’m honored to share my insights on customer feedback to shape marketing strategies in today’s CMO Times, although I would not have used that subtitle! Anyway, please read and share! https://cmotimes.com/qa/how-can-unexpected-insights-from-customer-feedback-shape-marketing-initiatives
In the nonprofit world, relationships are everything. The generosity of others powers your organization, so taking time to recognize and appreciate donors isn’t just polite—it’s essential. Effective donor recognition isn’t just about saying “thank you.” It’s about building lasting connections and making supporters feel integral to your mission. For many nonprofit leaders, the idea of…
In a world of nonstop digital noise and competition over limited funding resources, consistently providing a positive experience can be crucial for building long-term loyalty among stakeholders—whether donors, customers, or clients. When people engage with a organization, they form perceptions based on every touchpoint, from in-person services to digital communication. Brands that focus on delivering…
Your marketing budget is not a measure of a strong brand. Revenue is not a measure of a strong brand. Nor is brand awareness or social media followers. A strong brand is measured by a combination of foundational elements, including: Without just one of these elements, a brand can be perceived as inauthentic, weak, or…
I was honored to contribute to an article for the AMA Phoenix Chapter about balancing brand building with marketing strategies. Please read and share.
After writing the blog post last week on the need for nonprofits to focus on building an engaged volunteer force, I came across a study recently published by The Journal of Marketing that hypothesizes that today’s volunteer doesn’t want to be intimately involved with the organizations they donate their time to. The writers call this…
I had the opportunity to share my thoughts on an article titled, What Are Examples of Challenges Faced During Rebranding Initiatives? thanks to Advertising Interviews and Featured. I shared my insights on the importance of investing time and resources in foundational brand work and the challenge of convincing leaders who want a new logo yesterday…
It can’t be more clear. Brand consistency is essential to the sustainability and impact of any nonprofit. When a brand is consistent in message, voice, tone, look, and mission across all communication channels, trust, credibility, and clear communication are nurtured. To make a positive impact, a strong, cohesive brand helps attract and retain donors, volunteers,…
In the crowded world of nonprofit organizations, standing out can be a significant challenge. With so many causes vying for attention and support, how can your nonprofit resonate more deeply with potential donors, volunteers, and beneficiaries? The answer lies in humanizing your brand. By showcasing the people behind your mission—your dedicated staff, passionate volunteers, and…
