After writing the blog post last week on the need for nonprofits to focus on building an engaged volunteer force, I came across a study recently published by The Journal of Marketing that hypothesizes that today’s volunteer doesn’t want to be intimately involved with the organizations they donate their time to. The writers call this…
I had the opportunity to share my thoughts on an article titled, What Are Examples of Challenges Faced During Rebranding Initiatives? thanks to Advertising Interviews and Featured. I shared my insights on the importance of investing time and resources in foundational brand work and the challenge of convincing leaders who want a new logo yesterday…
It can’t be more clear. Brand consistency is essential to the sustainability and impact of any nonprofit. When a brand is consistent in message, voice, tone, look, and mission across all communication channels, trust, credibility, and clear communication are nurtured. To make a positive impact, a strong, cohesive brand helps attract and retain donors, volunteers,…
In the crowded world of nonprofit organizations, standing out can be a significant challenge. With so many causes vying for attention and support, how can your nonprofit resonate more deeply with potential donors, volunteers, and beneficiaries? The answer lies in humanizing your brand. By showcasing the people behind your mission—your dedicated staff, passionate volunteers, and…
I provided insights to Advertising Interviews about an effective tactic to enhance brand engagement on a limited budget. My take was to engage your internal stakeholders as brand ambassadors. Please read and share! https://advertisinginterviews.com/qa/what-are-effective-tactics-to-enhance-brand-engagement-on-a-limited-budget
In the hustle and bustle of day-to-day operations at nonprofit organizations, brand strategy often takes a backseat to more tangible activities like serving clients, fundraising, and program development. Some leaders even feel that branding isn’t an activity they should participate in. If you’ve read any of my recent blogs or articles, you’ll know what I…
The decision to rebrand is a significant one. It’s a journey that requires careful consideration, strategic planning, and, most importantly, effective communication. As leaders, it’s our responsibility to not only spearhead the rebranding effort but also to ensure that our stakeholders are fully informed and engaged every step of the way. The Humble Letter One…
If you read this blog and my LinkedIn newsletter regularly, you’ve heard me say this before. Branding in not marketing. I know I may sound like a broken record but it’s such a common yet dangerous misconception, especially for nonprofits and faith-based organizations. Your brand is an asset that must be developed, nurtured, and invested…
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
Both branding and marketing play an essential (yet different) role in communicating your mission and engaging supporters. Both are critical for survival. In this blog, I’ll explore the symbiotic relationship between emotions and logic in branding and marketing strategies, understanding how each plays a crucial role in achieving your organizational goals. Branding is the emotional…
