Assessing nonprofit brand strength isn’t just a fun marketing exercise. It’s essential to ensuring your organization is trusted, remembered, and respected. A strong brand helps build lasting relationships, inspires action, and reinforces your credibility in a crowded sector.
Your marketing budget is not a measure of a strong brand. Revenue is not a measure of a strong brand. Nor is brand awareness or social media followers. A strong brand is assessed by a combination of foundational elements, including:
- an authentic and credible mission and vision
- an engaged workforce
- forward-thinking leadership
- loyal customers or clients
- extraordinary products/services
- a consistent message
Without just one of these elements, a brand can be perceived as inauthentic, weak, or unworthy. Your brand is your reputation, both internal and external. You have the power to uplift and enhance your reputation with intentional and thoughtful brand strategy.
