I had the opportunity to share my thoughts about foundational brand work in an article titled, What Are Examples of Challenges Faced During Rebranding Initiatives? thanks to Advertising Interviews and Featured.
I shared my insights on the importance of investing time and resources in foundational brand work and the challenge of convincing leaders who want a new logo yesterday to take their time with the process.
Check out my guest post and let me know what you would add in the comments below.
#brandstrategy #branding #brandfoundation #thoughtleadership #missiondrivenbranding
Read more about nonprofit brand strategy here. If you’d like my help in building a strong nonprofit brand foundation, contact me today.
