A call to action (CTA) is one of the most important elements of any website. If visitors see a CTA that provides a clear, compelling reason to take action, they will. It’s the final step in a visitor’s journey through your site. It’s one thing to drive traffic to your site; it’s another thing to inspire these visitors to engage with your brand through action. These actions should reflect the business goals of the brand and the reason the website exists in the first place.
This blog will discuss the art and science of writing strong CTAs that work. Here are some tips to writing a call to action that converts.
- Use conversational language, focus on what’s in it for your reader, and put yourself in their shoes.
- Use action-oriented verbs that evoke actions or emotions to encourage users to act on the CTA.
- Create a sense of urgency: Use time-limited offers and examples of scarcity that highlight the importance of taking the relevant action now.
- Provide an incentive: Offer a reward or benefit that entices users to click the CTA, such as a discount or a free trial.
- Make the CTA prominent on the page: Use eye-catching design elements, such as bright colors, large buttons, bold text, or large fonts, to emphasize the CTA and make it stand out.
- Be specific: Use clear and concise language that tells the user exactly what they will get by clicking the CTA.
- Include a relevant CTA on as many webpages as possible.
Overall, a strong CTA convinces the viewer to take the desired action while addressing their needs and desires. Make them feel like taking this action will benefit them. Testing different options and implementing A/B testing can also help you identify what works best for your target audience.
Some examples of strong CTAs are:
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Websites exist for a purpose, and that purpose is to get a visitor to do something. Whether it’s making a purchase or filling out a form, your website should inspire action. Call-to-action prompts are designed to do that. They’re designed to encourage viewers to take the next step towards meeting that purpose. Make sure yours are strong, urgent, clear, and action-oriented.
