It’s been a hectic week and I am way behind on work. That is not a complaint. I am so happy to be busy. But deadlines are looming so, dear reader, I hope you won’t mind that this blog is more of a listicle. I think it may still be useful information for those of us who love to write good quality marketing content.
There’s more to content than just B2B blogs
Because I specialize in B2B content, I tend to write this blog from that point of view. So for this month’s topic of content versus copy, I thought I should offer some examples of amazing long-form content in other sectors (B2C, nonprofit, healthcare, D2C). I think these are great inspiration for impactful storytelling and reader engagement. Check ’em out!
Blogs with a Different Point of View
Retailers
https://blog.williams-sonoma.com/
https://www.homedepot.com/c/diy_projects_and_ideas
https://www.anthropologie.com/stories
https://usa.tommy.com/en/tommy-stories.html
Consumer Packaged Goods
https://www.dove.com/us/en/stories/real-voices.html
https://pantene.com/en-us/article
Nonprofits
https://www.feedingamerica.org/hunger-blog
Healthcare
https://blog.ohiohealth.com/ (NOTE: I write for this one!)
Tech
D2C
Impact and Annual Reports
Retail
https://www.toms.com/us/impact/report.html
https://corporate.target.com/investors/annual/annual-reports
https://www.warbyparker.com/impact-report
Consumer Packaged Goods
https://www.sargentofoods.com/our-stories/impact-report/
https://impact.inspirebrands.com
https://www.elcompanies.com/en/investors/earnings-and-financials/annual-reports
https://www.unilever.com/investors/annual-report-and-accounts/
Nonprofits
https://www.charitywater.org/about/financials
https://www.feedingamerica.org/about-us/financials
Vlogs are Content Too
https://www.youtube.com/@bonappetit
https://www.youtube.com/@Disney
https://www.youtube.com/@CHANEL
There is so much great brand content out there. It was fun to research and collect these links for this listicle. I am inspired by the creativity so many brands are using to connect to their target audience. Humans are wired to respond to shared experiences and stories. It’s exciting to find ways for brands to move people with good authentic content.
If you need help finding the best stories for your brand, I would love to help. Give me a shout and let’s get started
