To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel).
Check out my recommendation below.
Ask Your Customers What They Want
Content marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be more than happy to tell you. You can send a survey to your email list, post a poll on social media or host a focus group. Ask your customers what questions they have about your product or what is the one related product they can’t find. Ask them how you can make the sales process more straightforward. Then create content that addresses those concerns.
https://www.prismglobalmarketing.com/blog/14-tips-to-generate-content-marketing-ideas
I wrote a whole blog post about this recently. Your customers are the heroes of your brand story. You can’t tell it effectively without them.
