I’ve recently finished two case studies for my website. These case studies are about the work I’ve done recently for two different clients and the results they’ve seen. It was both exhilarating and stressful to create these case studies. I loved that my clients saw measurable results and were willing to share them with me…
I’ve written a couple of blogs recently about brand voice and tone which got me thinking about some of my favorite Columbus brands that have a distinctive voice. So, I thought I’d share some examples here as an illustration of what a brand voice is and how important it can be to an overall brand.…
I just got back from a whirlwind three days in New York City. It’s my first solo trip to New York in three years. I try to treat myself to a weekend getaway every August for my birthday, but life often gets in the way. But this year I made the decision to go, even…
I’ve written about the importance of brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the reader to want to help…
I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and started showing signs of ambition and independence, she…
As I begin my fourth month of full-time freelancing, I am giving myself some grace in that I have not yet figured out my personal brand. I know how difficult it is to develop an organization’s brand and how long it can take (hello LSS, 4 years of my life!), but I still thought this…
I’m very proud to have an article featured in the July 2022 Ladies Who Leverage Visionary Life magazine. You can read the entire magazine here. https://issuu.com/ladieswholeverage/docs/visionarylife_magazine_jul2022
TL/DR: Why do I ask for a project brief from my clients? Because I hate to disappoint them. Point blank, period. That’s the truth, no BS, no drama. I need a fully completed and well-thought-out brief to meet a client’s expectations. So many details go into a well-written piece of content and I can’t deliver…
If you are deploying a content marketing strategy for lead generation and nurturing, congratulations! You’ve come over to the bright side where owned content is recognized for the power and influence is has over the marketing funnel. But when it comes to creating your marketing content, are you working smarter, not harder? It is incredibly…
Lately I’ve been thinking about the word “should”. I’m realizing just how often I use this word, mainly when I am talking to myself. I “should” work this weekend. I “should” eat fruit instead of ice cream. And my personal favorite (NOT!), I “should” do another 30 minutes on the treadmill. Or course, “shouldn’t” is…
