I thought I would share some samples of content marketing, both stuff I’ve written and some of my favorite examples I’ve found through research. Let’s start with content created for customers in the Awareness stage of the buyer journey. As a reminder, the customer is grappling with a problem and is starting to research a…
To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel). Check out my recommendation below. Ask Your Customers What They WantContent marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be…
Earlier this week, I wrote a LinkedIn post on the differences between content writing and copywriting. I thought I would elaborate a little more on content writing and how brands can use content as a marketing strategy. So, to recap: Content writing is usually long-form pieces like blogs, articles, case studies, whitepapers, and e-books. Content…
I’ve recently finished two case studies for my website. These case studies are about the work I’ve done recently for two different clients and the results they’ve seen. It was both exhilarating and stressful to create these case studies. I loved that my clients saw measurable results and were willing to share them with me…
I’ve written a couple of blogs recently about brand voice and tone which got me thinking about some of my favorite Columbus brands that have a distinctive voice. So, I thought I’d share some examples here as an illustration of what a brand voice is and how important it can be to an overall brand.…
I just got back from a whirlwind three days in New York City. It’s my first solo trip to New York in three years. I try to treat myself to a weekend getaway every August for my birthday, but life often gets in the way. But this year I made the decision to go, even…
I’ve written about the importance of brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the reader to want to help…
I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and started showing signs of ambition and independence, she…
As I begin my fourth month of full-time freelancing, I am giving myself some grace in that I have not yet figured out my personal brand. I know how difficult it is to develop an organization’s brand and how long it can take (hello LSS, 4 years of my life!), but I still thought this…
I’m very proud to have an article featured in the July 2022 Ladies Who Leverage Visionary Life magazine. You can read the entire magazine here. https://issuu.com/ladieswholeverage/docs/visionarylife_magazine_jul2022
