From nonprofit brand strategy to educational content writing, these case studies show how my work drives meaningful results.
Should you need more examples of how I can benefit your business, don’t hesitate to ask.
For a complete list of the services I provide, please visit the Services page.
Rebranding a Nonprofit
I lead the marketing and communications team for a regional social services nonprofit for more than 7 years. The board hired me specifically because I had hands-on brand strategy and engagement experience in the retail and hospitality industries. The board and executive team thought my background made me ideal to spearhead a much-needed rebrand for the 100+-year-old organization. In addition to rebranding, I lead a shift in the agency’s overall marketing strategy to be more engagement-focused and less transactional.
Brand Content for a Tech Recruiter
The client provides recruitment and resources for career growth to women in the tech industry. They needed an expert to write content that positioned the client as a thought leader in tech recruiting. I wrote two blogs a month for this client for about two years, utilizing my experience in management and women’s social issues. I also leveraged my research skills to work in relevant data and legislation information when required. The client reported increased web traffic and social media engagement.
Informational Content for a Nonprofit
The client’s mission is to provide free resources and connections about aging at home. They needed an expert to write engaging content that provided readers relevant information and spotlighted their provider partners. I leveraged my experience working with senior living communities and community healthcare organizations to write two articles a month for this client for about a year. The client reported increased web traffic and engagement.
