In this week’s LinkedIn article, I wrote about how nonprofits can rise above today’s uncertainty by anchoring communications in hopeful stories of mission-driven impact. My theory is that nonprofits have a unique opportunity to highlight the positive impact of their daily work (and thereby inspire new support) rather than the steady drumbeat of bad news…
In 2024, something remarkable happened. More than half of nonprofits in the M&R Benchmarks study took intentional steps to understand their audiences. According to the 2025 report (linked) 52% of participating organizations conducted some form of donor research, from surveys to interviews, to learn what really motivates their supporters. It’s hard to believe it took…
Happy Valentine’s Day and Random of Acts of Kindness Week! I hope you have a wonderful day full of love and kindness. I don’t know about you but I need it. Today I want to talk about love. Valentine’s Day is a great time to reflect on the relationships that make your nonprofit’s work possible—your…
Let’s face it—standing out as a nonprofit these days is tough. With so many organizations vying for attention and donor dollars, how do you make sure your message gets heard? One solution: team up with influencers. Yes, the same people who recommend their favorite skincare products or post viral TikTok dances can be powerful allies…
Branding vs. marketing for nonprofits. It’s a common misconception for many leaders. “Branding” and “marketing” are often used interchangeably. They are not, however, the same thing. For nonprofits, understanding the distinction and connection between these two forces is essential for creating an impactful organization. Branding builds trust and identity, while marketing drives engagement and action.…
It’s been a hell of a week. If you’re like me, you’re feeling the stress and strain of a divided nation and an uncertain future. I feel unsafe in this increasingly negative and judgmental world. I’m trying to remember that love, acceptance, and kindness still exist. I just need to actively practice it for myself…
In the nonprofit world, relationships are everything. The generosity of others powers your organization, so taking time to recognize and appreciate donors isn’t just polite—it’s essential. Effective donor recognition isn’t just about saying “thank you.” It’s about building lasting connections and making supporters feel integral to your mission. For many nonprofit leaders, the idea of…
In the crowded world of nonprofit organizations, standing out can be a significant challenge. With so many causes vying for attention and support, how can your nonprofit resonate more deeply with potential donors, volunteers, and beneficiaries? The answer lies in humanizing your brand. By showcasing the people behind your mission—your dedicated staff, passionate volunteers, and…
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
I was offered an opportunity to share my thoughts on nonprofit storytelling in article answering the question “How Does Storytelling in Content Enhance Brand Identity?”, thanks to ContentGap.io and Featured! I shared my insights on how storytelling is so crucial for nonprofits because driving positive change often starts with a compelling and personal story of…