I always tell my clients to think of their website as more than just a digital communication channel; it’s the heart of an organization’s online identity. A website is, quite literally, your digital front door. It is most likely the first place people will go when they want to learn more about a nonprofit. If…
Why is Branding Important for Nonprofits? Studies show that people perceive brands the same way they perceive other people. These perceptions shade their feelings, both good and bad, towards a product or an organization. This includes nonprofits. Nonprofits should promote a positive brand identity in order to build trust and confidence in the mission. A…
One of the things I love about creating content marketing campaigns for a nonprofit is the abundance of stories you have at your fingertips. In the world of nonprofits, making a difference and driving positive change often starts with a compelling story of how that change has made the world better. Stories have the remarkable…
Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba
“Decisions are made by those who show up.” — Aaron Sorkin I loved the television show “West Wing.” I thought it was so brilliantly written. The dialogue was witty, smart, and thought-provoking. The stories were memorable. Up until then, I had never really paid much attention to politics or even voted regularly. And I’m ashamed…
NOTE: This is refresh of a 2022 blog. I’ve added some additional insights for nonprofit leaders. No matter what kind of organization or company you lead, your donors or customers are always your best resource for insights into how you should talk about your brand. When you ask them the right questions, they’ll tell you…
Payaway the Layaway Blog We all know how we spend our Thanksgiving Weekend. It is turkey and family on Thursday, holiday deals at the mall on Friday, and online on Monday. But don’t forget Giving Tuesday, which is the day set aside to give to your favorite nonprofit organizations. It’s become an American tradition, but…
These are unprecedented times. I know we are all tired of this expression but it’s completely true. The world has turned upside down. Everything has changed from the way we work to the way we interact with others. Our lives have gone online, even more than before. Since we can’t gather in groups, we’ve turned…
As we hunker down in our homes to ride out this deadly pandemic, a lot of well-deserved thanks and love is being spread out around the world to healthcare workers as they risk their lives every day to treat and save the victims of COVID-19. They are true heroes. But they are not the only…
There have been plenty of research done on what kind of communications and messaging appeals to donors and drives them to give. Most have concluded that quantifiable and personal impact statements where donors can see how their money helps others are the most effective strategy. The more concrete and personal the impact story is, the…